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'The Big Easy' Is Newest Member of Adams Tour Staff

Ernie Els, a four-time major champion, has agreed to a multi-year contract to play Adams equipment and wear the brand's logo on his bag, shirt and headwear.

Winner of two U.S. Open and two Open Championship titles, Ernie was enshrined in the World Golf Hall of Fame in 2011. His 70 professional global victories include two World Golf Championships and a record seven World Match Play Championship crowns. The former world No.1 has triumphed in tournaments in South Africa, Europe, United States, Asia, Far East, Middle East and Australasia.

"'The Big Easy' is one of the most prolific winners of his generation and a natural match for Adams, with our philosophy of creating the easiest to hit golf equipment," said John Ward, Adams Golf President. "Ernie's worldwide appeal and iconic status fit our international business growth as we extend our stronghold in hybrids to other categories."

Ernie's 2014 playing schedule will begin at the Commercialbank Qatar Masters on Jan. 22. He is working with the Adams Tour and R&D teams to add a range of Adams equipment into his bag, including the new Tight Lies fairway woods, XTD hybrids and irons.

"As a player, there are many factors in something as fundamentally important as your equipment. Everything about Adams impresses me, starting with the enthusiasm and energy from company leadership and R&D, along with their strong products," Ernie said. "I'm partnered with a company where innovation is at the heart of everything they do, where they're always looking to push the envelope and pursue new ideas that ultimately help players of all skill levels play better."

 

 

 

Right now we’re working hard to finalize the configuration and exact specs of my set, focusing specifically on the Tight Lies fairway metals and XTD irons and hybrids. Really can’t wait now to use them in competitive play later this month at the Qatar Masters. Els, has already settled in to his new XTD driver and can be seen using it now!

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